SIIMA enjoys the highest popularity in South India with over 45 per cent of South Indian TV Viewers watching the awards show every year. This year SIIMA will be held on August 6 and 7.
Stars including Hansika Motwani, Rana Daggubati, Shriya Saran, Pranitha Subhash and Devi Sri Prasad were all present in the city to make the announcement over the weekend.
“To be representing the South film industry globally, is both a responsibility and a privilege and SIIMA is just the right platform to be a part of. I am now eagerly looking forward to SIIMA 2015 in Dubai,” actress Hansika Motwani said.
SIIMA Chairman Brinda Prasad said that over 20 stars will be performing over two days in Dubai this year.
SIIMA nomination process is executed by a panel of judges from Tamil, Telugu, and Kannada and Malayalam industries, followed by online voting for the final verdict of winner selections.