Bidding adieu to cricket doesn’t affect ‘God of Cricket’ Sachin Tendulkar’s record-setting nature as his autobiography “Playing it My Way” goes into Limca Book of Records.
The book was released on November 6 in 2014 and was published by Hachette India. It has broken all the previous records for an adult hardback across both fiction and non-fiction categories. 1,50,289 copies were confirmed on order subscriptions.
On release day, the hardback’s orders already saw it pulling ahead of both pre-order and lifetime sales of the world’s top adult hardbacks Dan Brown’s Inferno, Walter Issacson’s Steve Jobs and JK Rowling’s Casual Vacancy.
Boria Majumdar was the co-author of cricket legend’s autobiography. It also holds the record in retail value terms having logged up Rs 13.51 crore with its cover price being Rs 899.
When it was first announced that Sachin Tendulkar was writing an autobiography, the initial feeling was of euphoria. Who would not like to get personal insights from the most popular Indian cricketer ever? Sachin Tendulkar is not merely a person or player: he has become an icon, even an institution. A peek into the heart and mind of such an institution is always a hugely welcome proposition.